Standing Out From The Competition

Posted onCategoriesGeneral Article

Are you looking for ways to make your product stand out above the competition? When shelves are lined with millions of products all claiming that they are better than the product sitting next to it what is it that helps you decide which one to choose? A products label helps market your product at the exact moment, the point of sale, sell your product.

Labeling is one tool that manufacturers use to help bring awareness to products within your brand. The label offers basic information such as the company name, business or product logo, information that is required by law and other important materials that are deemed important. A truly effective label will catch consumer’s attention by standing out amongst its competition. We have listed a number of tips below to help manufacturers design a custom product label that is truly successful.

Color is crucial when designing a product label. The colors that are chosen for your label should reflect on your company goals while standing out without being too loud or distracting. You may be thinking, “Whoa!” that’s a lot to ask out of the colors in your label. Think about it though if the brand and company image is one of environmentally friendliness it’s natural to consider colors such as greens, browns and yellows. If your brand commands authority consider choosing blues and red.

When choosing a font for your labels avoid the overused fonts such as Times New Roman or Papyrus. Go for a font that is creative and reflects the unique characteristics that your product offers. The font choice should reflect the personality of the brand while accentuating the product that is being sold.

One more think about font choice; be sure the font that you choose is easy to read. If your label can’t be read at first glance most consumers won’t offer it a second chance. Make sure that when choosing font you pick one or two compatible fonts that are easy on the eyes!

Using images is another way that label designers can make a products label stand out. Graphic images are used to be eye catching and to draw attention away from the competition. The images that are chosen should complement the text while avoiding distraction. The image used should also make sense with your brand and product.

The type of material that is used in creating a label for your product needs to work with the overall design of the label. There are a number of materials and types of labels to choose from including: cut & stack, pressure sensitive, roll-fed, shrink sleeves and flexible packaging. Before moving too far into the design processes consider the best label material for your product.

With every decision in your business there are a million and one directions that you can turn. A number of components working together can make any product successful and the opposite is true. Make sure the components used to create your products label work together to ensure product success!