Recently Discovered Scam Reveals How Easy Ad Fraud Can Be

Recently Discovered Scam Reveals How Easy Ad Fraud Can Be

 

Recently Discovered Scam Reveals How Easy Ad Fraud Can Be

People who follow digital security news have likely heard of the amazing Vastflux scam discovered in early 2023. As for the rest of us, any mention of Vastflux might induce thoughts of an acid reflux medicine. Nonetheless, Vastflux is real. It is real to the tune of billions of dollars in advertiser losses. Its recent discovery sheds light on how easy ad fraud can be to perpetrate.

Ad fraud takes many forms. Its main purpose is to increase the charges assessed against advertisers by generating as many clicks, taps, or impressions as possible. Every associated action winds up as a charge to the advertiser. So the more actions fraudsters can generate, the more money they make.

A Vast Ad Fraud Empire

It is not exactly clear how long Vastflux had been operating when it was uncovered. What we do know is that it was a vast ad fraud empire Read the rest

Why Open Enrollment Selections Don’t Much Matter in the End

Why Open Enrollment Selections Don’t Much Matter in the End

Why Open Enrollment Selections Don’t Much Matter in the End

Every fall, workers fortunate enough to have access to employee benefit plans set aside time to go through open enrollment. They select the plans they want to enroll in for the coming year. With some plans, there may be extra selections employees can opt for. But in the end, what they select does not much matter if they don’t actually understand their choices.

Tragically, this is the case far too often. Only about half of all American workers with health insurance are confident they fully understand their healthcare costs. Meanwhile, their employers think the number is closer to three-quarters.

How can employees make wise decisions if they do not know what those decisions entail? Their open enrollment selections become little more than multiple-choice questions on an exam they are ill-prepared to take. But it doesn’t have to be this way. Employers and their brokers can team up to explain employee Read the rest