Tag: ad fraud
People who follow digital security news have likely heard of the amazing Vastflux scam discovered in early 2023. As for the rest of us, any mention of Vastflux might induce thoughts of an acid reflux medicine. Nonetheless, Vastflux is real. It is real to the tune of billions of dollars in advertiser losses. Its recent discovery sheds light on how easy ad fraud can be to perpetrate.
Ad fraud takes many forms. Its main purpose is to increase the charges assessed against advertisers by generating as many clicks, taps, or impressions as possible. Every associated action winds up as a charge to the advertiser. So the more actions fraudsters can generate, the more money they make.
A Vast Ad Fraud Empire
It is not exactly clear how long Vastflux had been operating when it was uncovered. What we do know is that it was a vast ad fraud empire … Read the rest