Influencer marketing is currently incredibly popular in an industry with social media increasingly at its epicentre. Influencer marketing was originally characterised by an unstructured approach and lacked what would be typically regarded as a stitched-up strategy. Larger brands then started to dabble in the space under the guidance of influencer marketing specialists that brought some methodology to the process. The net result was an increase in positive brand sentiment that has been repeated through both campaign performance and industry surveys.
Influencer marketing has grown into one of the most measurable ways to gauge performance across all media. Brands have developed a level of confidence that was previously lacking in recent years. The use of digital creators or influencers has subsequently become a more accepted part of the marketing mix with more budgets being allocated to it. Today, brands have the chance to truly drive influencer marketing sophistication and innovation to … Read the rest